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Known for its clean formulas and sleek, gender-neutral packaging, the brand currently consists of 12 hair-care formulas.
September 8, 2022
By: Lianna Albrizio
Associate Editor
Adwoa Beauty, the brand founded by entrepreneur Julian Addo with textured hair types in mind, has secured $4 million from Pendulum Holdings, an inclusive and strategic growth investing and advisory platform that seeks to accelerate opportunity and value creation for founders and leaders of color. While the brand has long been self-funded, this capital investment will keep up with the demand for Adwoa Beauty's award-winning products and maximize the brand’s potential. “Julia...
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